Personal injury lawyers Gowing Law approached us for help with their sponsorship Idents for Botched on channel E. Botched is a show where cosmetic surgeons fix bad cosmetic procedures. Gowing Law helped clients with hair and beauty claims so to keep in line with their target audience and the programme’s theme we produced 5 Idents based around transformation.

The Idents had to be 15 seconds long and using special effects we did a real-time transformation of a model made down to full hair and make-up. The VO had to be in keeping with the style of usual channel E programming and we had to guarantee that all the information came across in the 15 seconds.