Aloft Liverpool launched in 2014 and we were proud to be a part of it. The grade 2 listed Royal Insurance building was brought back to life boasting 116 rooms with elegant décor worthy of its history. 20ten have continued the relationship and are still the main entertainment supplier for Aloft Liverpool.

As well as supplying some of the city’s top music acts from bands, DJ,’s, Sax players to Aloft, the relationship has brought us a host of other promotional PR related projects including the Emoji Fest campaign as Aloft became the first hotel to introduce the emoji room service in the country. 20ten were also approached by Aloft and Starwood group to come up with a way of finding the city’s newest bands and talent so we came up with The Best of Liverpool competition, a 4-month talent search of the city’s up and coming talent with knock out heats and a final.

The heats took place at Aloft Liverpool, but the competition became so popular we had to find a bigger venue for the final as we had 1000’s of people wanting to attend.